Our Mantra
GOOD IS THE ENEMY OF GREAT
Good is the enemy of great is a concept of effort not ethics. While one should strive to be a good person, we believe in achieving greatness. When it comes to effort, we have so much potential that we hold ourselves back from, allowing fear and comfort to be a silent killer of our dreams. The status quo shouldn't be our target but rather the greatness that lies beyond. While being good in ethics is our heart's cry, being great in effort is our calling.
WHO ARE WE?
Justin Great is an American-based fashion brand with a multidisciplinary approach that offers carefully crafted mens and womens ready-to-wear fashion and accessories.
HEADED OUT WEST
Justin Great - Out West™ is a heritage-inspired hat and western work-wear fashion collection by Justin Great that channels the iconic spirit of the American West, capturing the historic experience of the ranchers, natives, and blue collar workers that helped to develop inspiring moments in history that have proved timeless.
With a focus on iconic western workwear, Justin Great OUT WEST™ embodies the rugged pioneer spirit and rides off toward adventure, paying homage to the workers who helped traverse and transform the American terrain.
Americana style was once defined by profession and quality was necessary for durability. Looking to the days of old for inspiration, Justin Great's OUT WEST™ Collection is made with quality materials and craftsmanship.
Through OUT WEST™, Justin Great is able to craft timeless pieces that align with his personal style, while keeping the history and heritage of the American experience alive.
HEADED OUT WEST
Justin Great - Out West™ is a heritage-inspired hat and western work-wear fashion collection by Justin Great that channels the iconic spirit of the American West, capturing the historic experience of the ranchers, natives, and blue collar workers that helped to develop inspiring moments in history that have proved timeless.
With a focus on iconic western workwear, Justin Great OUT WEST™ embodies the rugged pioneer spirit and rides off toward adventure, paying homage to the workers who helped traverse and transform the American terrain.
Americana style was once defined by profession and quality was necessary for durability. Looking to the days of old for inspiration, Justin Great's OUT WEST™ Collection is made with quality materials and craftsmanship.
Through OUT WEST™, Justin Great is able to craft timeless pieces that align with his personal style, while keeping the history and heritage of the American experience alive.
MEET JUSTIN
Justin Great is a relentless entrepreneur who has a passion for creative expression and progressive culture. His driven nature compelled him to start many ventures in the fashion, branding, photo/video production and music industries.
Justin is the true embodiment of the renaissance man concept. His goal is to fuel and inspire the world through extraordinary art, progressive culture, internal happiness, and cutting-edge product.
Justin Great is a firm believer that through creativity, action, and dedication we can influence and change the world.