GOOD IS THE ENEMY OF GREAT

About

Justin Great is an American based fashion brand with a multidisciplinary approach that offers carefully crafted mens and womens ready-to-wear fashion and accessories. Designer Justin Great’s interest in fashion, design, art, photography, film, architecture and contemporary culture led to the brands inception.

Justin Great embraces good taste and high quality product through simplicity and effortless styles, cultivating contemporary and cutting edge design aesthetics.

Plumage by Justin Great is a secondary collection offered by Justin Great focusing on a more vibrant and colorful design aesthetic.

Plumage was created by Justin Great after realizing  that in many respects people are like birds. A birds feathers cover/style them and many times in nature birds (particularly peacocks) project the vibrant beauty of their feathers to attract the attention of a potential mate. With this fact in mind one can liken natures mating example to the human fashion experience which often times includes selecting clothing we feel will be the most attractive or flattering for the necessary occasion.  Overall one can conclude that the humans attire is much like a birds plumage.

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