OUR NEW HAT COLLECTION IS HERE

SHOP HATS

TRY OUR ONE-OF-A-KIND CUSTOM HAT EXPERIENCE

TAILOR-MADE CRAFTSMANSHIP

CUSTOMIZE MY HAT

CHANNELING THE SPIRIT OF THE AMERICAN WEST

HERITAGE

SHOP WEST

GENUINE LEATHER HAT BANDS NOW AVAILABLE

GREAT x ANDAR

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"THAT'S A GREAT HAT"

THE GREAT WEST LOOK

Pair denim with layered tops, bringing the whole outfit together with a GREAT hat.

Southwestern Overshirt

This Native patterned overshirt pays homage, while adding depth and color to the overall outfit.

Rancher Hat - Russet

Not only cowboys or cowgirls wear em' these days. The Rancher Hat takes a look from good to GREAT. Available in many colors, it is sure to elevate any outfit.

Denim

Denim is the classic that goes with anything.

So glad I found GREAT! Their products are quality, versatile and stand out in any crowd.
I love my hat! Wear it all the time.
I get asked all the time where I bought my hat... Definitely getting another!
I wasn't sure if I could pull off a hat, but now when I wear my GREAT hat, I get compliments left and right! I'M OBSESSED!

Our Partners

We’re proud to partner with brands that value craftsmanship, culture, and unforgettable experiences. Below are some of the companies we’ve collaborated with on events, custom hats, and brand activations.

  • Bentley
  • nuggets
  • jose cuervo
  • summit
  • 1800
  • elijah
  • be a good person
  • madre
  • brown palace
  • yellowstone
  • andar
  • death and co
  • monkey
  • nba
  • ramble
  • kse
  • select
  • proximo
  • Suntory
  • james beam
  • Bakers
  • Conscious Alliance
  • gran coramino
  • stranahans
  • Traillionaires