WEAR YOUR STORY
Justin Great is a custom hat shop and Western workwear lifestyle brand based in Denver, Colorado, rooted in craftsmanship, storytelling, and timeless Americana style.
Specializing in handcrafted custom hats, ready-to-wear hats and garments, and unforgettable live customization experiences, Justin Great blends the heritage of the American West with a modern, fashion-forward perspective. Every hat is shaped and finished by hand using premium materials, creating pieces with character, individuality, and a story all their own.
Inspired by the pioneers, ranchers, Native peoples, craftsmen, and blue-collar workers who shaped the American West, the brand honors a legacy of resilience, resourcefulness, and self-expression. From a hand-shaped brim and flame-treated felt to rugged workwear and carefully chosen fabrics, every detail is designed to feel authentic, elevated, and built with purpose.
At the heart of Justin Great is the belief that every hat has a story, and every story deserves to be told, heard, and remembered. Each piece carries not only the marks of its maker, but the spirit of the person it was created for. No two stories are exactly alike, and neither should be the hats that tell them.
Justin Great is more than craftsmanship. It is storytelling through fire, felt, fabric, and imagination.
From timeless Western silhouettes to unexpected contemporary designs, we bridge tradition and modern style to create pieces meant to be worn, lived in, and remembered.
Clients can experience the brand through private fittings and custom hat design at our RiNo Denver shop, explore our ready-to-wear collections, or bring the Justin Great experience to their own gathering. Our signature live hat customization experience travels throughout Colorado and beyond for corporate events, weddings, luxury hospitality, brand activations, private celebrations, and special collaborations.
Made by hand. Shaped by story. Built for what comes next.
HEADED OUT WEST
With a focus on iconic western workwear, Justin Great embodies the rugged pioneer spirit and rides off toward adventure, paying homage to the workers who helped traverse and transform the American terrain.
Americana style was once defined by profession and quality was necessary for durability. Looking to the days of old for inspiration, Justin Great's hats and garments are made with quality materials and craftsmanship.
Justin Great crafts timeless pieces that align with his personal style, while keeping the history and heritage of the American experience alive.
HEADED OUT WEST
With a focus on iconic western workwear, Justin Great - OUT WEST embodies the rugged pioneer spirit and rides off toward adventure, paying homage to the workers who helped traverse and transform the American terrain.
Americana style was once defined by profession and quality was necessary for durability. Looking to the days of old for inspiration, Justin Great's OUT WEST Collection is made with quality materials and craftsmanship.
Through OUT WEST, Justin Great is able to craft timeless pieces that align with his personal style, while keeping the history and heritage of the American experience alive.
MEET JUSTIN
Justin Great is a relentless entrepreneur who has a passion for creative expression and progressive culture. His driven nature compelled him to start many ventures in the fashion, branding, photo/video production and music industries.
Justin is the true embodiment of the renaissance man concept. His goal is to fuel and inspire the world through extraordinary art, progressive culture, internal happiness, and cutting-edge product.
Justin Great is a firm believer that through creativity, action, and dedication we can influence and change the world.