WEAR YOUR STORY
Justin Great - Out West™ is a heritage-inspired custom hat and western work-wear brand rooted in craftsmanship, storytelling, and timeless Americana style. Every piece, whether a hand-shaped brim or rugged workwear garment, is made to embody the spirit of the pioneers, ranchers, natives, and blue collar workers who shaped the American West. The brand bridges tradition with modern, offering custom experiences and wearable pieces that feel unique, elevated, and full of authenticity.
Every hat has a story and every story deserves to be told, heard, and remembered. Each piece crafted by Justin Great - Out West carries not only the marks of the maker but the spirit of the person it was made for. Out West is more than craftsmanship, it’s storytelling through fire, felt, fabric, and imagination.
HEADED OUT WEST
With a focus on iconic western workwear, Justin Great - OUT WEST embodies the rugged pioneer spirit and rides off toward adventure, paying homage to the workers who helped traverse and transform the American terrain.
Americana style was once defined by profession and quality was necessary for durability. Looking to the days of old for inspiration, Justin Great's OUT WEST Collection is made with quality materials and craftsmanship.
Through OUT WEST, Justin Great is able to craft timeless pieces that align with his personal style, while keeping the history and heritage of the American experience alive.
HEADED OUT WEST
With a focus on iconic western workwear, Justin Great - OUT WEST embodies the rugged pioneer spirit and rides off toward adventure, paying homage to the workers who helped traverse and transform the American terrain.
Americana style was once defined by profession and quality was necessary for durability. Looking to the days of old for inspiration, Justin Great's OUT WEST Collection is made with quality materials and craftsmanship.
Through OUT WEST, Justin Great is able to craft timeless pieces that align with his personal style, while keeping the history and heritage of the American experience alive.
MEET JUSTIN
Justin Great is a relentless entrepreneur who has a passion for creative expression and progressive culture. His driven nature compelled him to start many ventures in the fashion, branding, photo/video production and music industries.
Justin is the true embodiment of the renaissance man concept. His goal is to fuel and inspire the world through extraordinary art, progressive culture, internal happiness, and cutting-edge product.
Justin Great is a firm believer that through creativity, action, and dedication we can influence and change the world.