Santa Fe
Inspired by the rugged landscapes, rich heritage, and unmistakable character of the American Southwest, The Santa Fe is a custom hand-shaped Western hat that blends traditional craftsmanship with unexpected details and a distinctly weathered finish.
Crafted from premium buckskin beaver felt, this design features a traditional cattleman crown paired with a dramatic Western brim. The sides sweep upward while the front pulls down into a deep, almost pointed silhouette, creating a bold profile that feels both classic and contemporary.
Two thick leather cord bands in turquoise and dark brown wrap the crown, complemented by two turquoise and silver pins placed diagonally along the front. A bent silver bottle cap embraces the rear crease of the cattleman crown, while a carefully cut piece of iridescent python skin and a turquoise-tipped matchstick are tucked into the bands, adding layers of texture and Southwestern character.
The felt is finished with a carefully applied flame treatment, creating subtle variations in tone and a naturally distressed appearance that gives the hat its lived-in character.
Rugged yet refined, The Santa Fe is a tribute to the artistry, individuality, and enduring spirit of the American West.
Color: Buckskin
Material: Premium Beaver Felt
Crown: Traditional Cattleman
Brim: Wide Western Brim with Sweeping Upturned Sides and Dramatic Front Dip
Hat Band: Dual Turquoise and Dark Brown Leather Cords
Details: Turquoise and Silver Pins, Silver Bottle Cap Accent, Iridescent Python Skin, Turquoise-Tipped Matchstick, Hand-Applied Flame Distressing
PLEASE NOTE
Decorative silver pin designs may vary based on availability. Each hat is individually finished, making subtle variations part of its unique character.
Each hat is individually hand-shaped and finished. Natural variations in distressing, shaping, and accessory placement make every piece unique. Certain accessories may vary based on availability.
PREMIUM FELT UPGRADE AVAILABILITY:
Your $895 purchase secures your hat in our Signature Beaver Blend. Premium felt upgrades are subject to availability in your selected size and color. Once availability is confirmed, we’ll contact you to complete payment for the upgrade. If your preferred upgrade is unavailable, your order will remain a signature beaver blend material at no additional cost.
*Due to the custom nature of each hat, the color, shaping, and scorch marks may be slightly different than the picture. This item may not be returned as it is customized. Please ensure you select the right size.
Every Justin Great hat begins with carefully selected felt, chosen for its structure, feel, durability, and ability to age beautifully. Our materials range from premium Australian wool to luxurious beaver blends and 100% pure beaver.
AUSTRALIAN WOOL
Our entry-level felt and an excellent choice for style and everyday wear. Australian wool offers a structured feel, beautiful color, and dependable shape while providing exceptional value.
SIGNATURE BEAVER FELT BLEND - 7X
Where our premium fur felts begin. A blend of rabbit and beaver fur creates a softer, more durable, and more weather-resistant hat than wool, making 7X an excellent introduction to luxury felt.
10X BEAVER FELT BLEND
A step above our 7X, offering increased refinement, softness, durability, and resilience. An excellent choice for those looking for elevated everyday performance and a more luxurious feel.
30X PREMIUM BEAVER FELT
A highly refined beaver blend offering a smoother hand, greater durability, and excellent shape retention. Designed for those seeking a substantial step into premium hatmaking and a hat built for years of regular wear.
60X HERITAGE BEAVER FELT
One of our finest beaver blends, offering exceptional softness, resilience, weather resistance, and refinement. Designed for frequent wear and for those who value superior materials and long-term performance.
100X PURE BEAVER FELT
The pinnacle of our felt collection. Crafted from 100% pure beaver fur, this exceptionally refined felt is naturally resilient, weather resistant, and remarkably durable. With proper care, a pure beaver hat can be enjoyed for decades and become a true heirloom piece.
ABOUT X RATINGS
The X system is a traditional method used within hatmaking to distinguish grades of fur felt. Because there is no universal X standard across manufacturers, X ratings should be understood within each maker’s collection. Within the Justin Great collection, higher X ratings represent progressively more premium felt, offering greater refinement, durability, performance, and luxury.
Materials, colors, and sizes are subject to availability. Premium material upgrades may require availability confirmation before production.
| SIZE | CROWN CIRCUMFERENCE | US HAT SIZE |
| S | 54 CM / 21 1/8 IN | 6 3/4 |
| S | 55 CM / 21. 1/2 IN | 6 7/8 |
| M | 56 CM / 21 7/8 IN | 7 |
| M | 57 CM / 22 1/4 IN | 7 1/8 |
| L | 58 CM / 22 5/8 IN | 7 1/4 |
| L | 59 CM / 23 IN | 7 3/8 |
| XL | 60 CM / 23 1/2 IN | 7 1/2 |
| XL | 61 CM / 23 7/8 IN | 7 5/8 |
| XL | 62 CM / 24 1/4 IN | 7 3/4 |
| XXL | 63 CM / 24 5/8 IN | 7 7/8 |
| XXL | 64 CM / 25 IN | 8 |
*We highly recommend you measure your head before ordering, and don't use the size of other hat brands that you may own as reference.
HOW DO I ADJUST MY HAT SIZE?
Adjustable Inner Band Instructions (For our wool hats only)
Flip up the sweatband to find the velcro tab + pull to tighten. Velcro the ribbon back in place to secure your desired fit. The adjustable band can adjust the hat down by up to 5 cm.
OTHER CONSIDERATIONS
How would you like to wear your flat brim hat?
Traditional:
This is the “traditional” style of wearing a hat.
1. Place your cloth measuring tape around your head over your occipital bone (the furthest part on the back of your head).
2. Bring the measure around to the front of your head. About 5 mm above your ears and position it in the center of your forehead, or just above the eyebrows (depending on where you want your hat to sit). Make sure the tape is sitting comfortably, this is how the hat will sit on your head.
Halo:
1. Place your cloth measuring tape around your head over your occipital bone (the furthest part on the back of your head).
2. Bring the tape measure around to the front of your head. About 5 mm above your ears and position it at the top of your forehead (beginning of hairline). Make sure the tape is sitting comfortably, this is how the hat will sit on your head.
Traditional vs. Halo
CARE INSTRUCTIONS
- Spot clean with a damp cloth.
- Brush lightly with lint brush or double-sided tape.
- Use a lint roller or double-sided tape to remove any excess dirt.
- For a softer hat, steam for 30 - 60 seconds. For further information on steaming, see below.
STEAMING INSTRUCTIONS
- Use steam from a apparel steamer, boiling pot of water, or iron (use caution).
- Please do not apply the actual iron to the hat - the steam will be enough to soften the hat so you can mould the brim flat.
- Steam the underside of the brim, flip it, lightly steam the top of the brim and then lay it on a clean, flat surface. Use your hands to push down on the brim and shape the hat to your desired shape. If you want to flatten the brim, press down on the brim or lay heavy flat books that will not transfer color on each side of the brim and let dry on a flat surface.
- All of our wool hats have a stiffening agent applied, to ensure that they maintain their shape. Steaming often reactivates this stiffening agent over time and can breathe new life into your hat.
HOW DO I STORE MY HAT?
- We recommend storing your hat in our hat boxes. This will keep your hat clean and preserve its shape. Store on a flat surface, or hang your hat on a nail/push pin on the wall for a decor forward storage method.
TIPS
- Please avoid prolonged periods of sun exposure to your hat to avoid colour fade and brim damage.
- Please do not get your hat wet. If it does get wet, we recommend towel drying immediately to remove any moisture or leaving in the sunshine to dry. Next follow the steam guide to reshape.
- It is natural to sweat in your hat. Hand washing the inner band is best to ensure your hat isn't submerged in water. Use a brush with minimal detergent to clean and allow to dry in an area with air flow or a fan. Use steam method if your hat mishaps during this process.